IMC1 – RAC Customer Service Forum

Adam O’Neil


Dealing with customer reviews: Tips on managing your online reputation

Dealing with customer reviews and the importance of online reputation management. Customer care expert RAC looks at the importance of customer reviews and how to manage your dealership’s reputation online. With review sites such as Reevoo stating that reviews can produce an average sales uplift of up to 18 per cent, it is essential that dealers engage with online reviews and consumer feedback, but also understand how to deal with reviews that are not positive.


Adam O’Neil is Dealer Marketing Manager at RAC. Previously Adam worked for Pendragon PLC and has also been a freelance marketeer, running his own agency before joining RAC.