This sponsored workshop will focus on practical examples of how digitalisation within car dealerships and workshops can create additional business opportunities and revenue.
Robert Battenstein, chief operating o cer of OneDealer International, will show how dealers can enjoy a stronger-value proposition compared with their OEMs when using customer data for direct sales by adopting digitalisation and new business models.
This workshop will include a look at online packaged services plus e cient and transparent service experiences for customer retention.
Robert Battenstein has more than 25 years’ experience in the automotive IT industry. He works closely with national and international dealer groups for a major German premium brand to support and develop future digital strategies for them.