IMC2 – GardX Future Forum

Lee Manning

Armchair Marketing

Winning at Google: Uncovering hidden opportunities and best strategies for AdWords

With 97 per cent of automotive consumer journeys now beginning online, it’s safe to say that Google takes one of the top spots when it comes to search activity. You may think you have your online strategy right, however there is so much hidden opportunity available that most dealerships are simply unaware of. Hosted by Lee Manning, ex-head of online digital for Perry and the UK’s highest awarded digital marketing individual in the industry over the last two years, will be explaining how you can tap into these opportunities, giving you real, tangible takeaways to help you evaluate and improve your Google advertising setup. This session is aimed at anyone who is currently using Google AdWords at any level.


Lee Manning is the UK automotive industry’s highest awarded individual for digital marketing over the last two years, most notably winning 18 awards in 18 months. Having worked as head of digital for Perry’s, Lee now works agency-side after founding Armchair Marketing. Despite being founded only 10 months ago, its clients already include Toyota, Auto Trader South Africa, and Europe’s largest retailer of franchise vehicles, spanning nine countries.