IMC3 – GForces Tech Forum

Scott Sinclair


How to make the most of YouTube advertising for your dealership

Dealers now recognise the importance of mainstream social media and having a strong presence on Google, however smart dealers are expanding their presence beyond the obvious. In this workshop Scott Sinclair, automotive industry manager for Google and YouTube, takes a look at how dealers are using YouTube to promote their vehicles. Scott will take you through the type of customer that uses YouTube, what kind of content is seeing results and how you can utilise YouTube as an alternative avenue to advertise the right kind of stock. This workshop is aimed at those who have a responsibility for online marketing or business owners and dealer principals looking for new ways to reach out to the evolving retail market.


Scott Sinclair is an industry manager at Google & YouTube, and is a specialist in digital advertising within the automotive sector. Scott is focussed on enabling dealers, portals and car buying services to maximise the impact of their digital strategy across multiple Google platforms including search, YouTube, mobile and the display network.