IMC4 – iVendi Finance Forum

David Backshall


Finance beyond sales: How offering finance across your business can improve revenue

Hosted by David Backshall, the workshop looks at how consumer finance purchasing habits are affected by the technology available to them. Should you be offering finance beyond just sales? David looks at how some dealers are starting to offer finance to customers to cover large service bills and how you can increase sales and customer service through finance in other parts of your business you may not have considered.


David Backshall has been working in the payments and financial services industry for more than 16 years for companies such as PayPal and Sage. Most recently, David has been working within the automotive industry with clients such as BMW and Ford looking at the aftersales market and the opportunity it represents for retailers and manufacturers alike.