Day One – Digital Dealerships
21 May 2018
21 May 2018
In the digital age of car dealing, we’re seeing more manufacturers and dealer groups offer ways to buy cars online – but what does this mean for car dealerships?
The internet is changing the way we run our businesses, the way we communicate and the way we shop. This means your online branding is more important than ever before, as customers can find you across the web.
As social media continues to change its parameters for what is considered ‘free’ advertising, dealerships trying to use these platforms have to adapt. Identifying where your customers are and how they use social media is the first battle.
Your website is your digital shop front, but how are customers finding it? We discuss what makes your website stand out plus how you can sell more cars and get our panellists’ opinions on the dos and don’ts of website design.
The physical car dealership is adapting to feature more digital technology, whether that’s interactive signs, text alerts or automated booking systems. Now dealerships are moving into virtual reality technology that helps customers see their exact car before it’s even been built. But what’s next?
New car sales are in decline, manufacturers are warning they’ll move out of the UK and Brexit looms. We talk to industry leaders about what the future holds and how we recover.
Information is vital in this data-driven world. Whether it’s through your website, inquiries, mailing lists or social profiles, there are plenty of ways to gather this information and use it to sell more cars.
With more online channels than ever before, eager to advertise your cars, how do you know that they’re doing the best job for your business? We talk to experts in this field to understand how you can measure the return on investment.
It’s our panellists’ job to give car buyers the information they need, but they also hear
about what they want! Our line-up of motoring journalists tell it like it is from a consumer’s
view – and you might be surprised by what
they have to say!