IMC3 – GForces Tech Forum

Paul Hilton


Ben Green


Mobile Connectivity, Conversion & BI: How to make it count for your business

Today’s consumer is not only connected, they are impacting your business at multiple touch-points, via platforms that never sleep and constantly evolve. This workshop will look at how it is possible to deliver on every front, at every moment. Paul Hilton and Ben Green from GForces will look at how dealers can speak to customers wherever they are and engage at each decision point. Through identifying data, this workshop will help provide insight that allows you to continually enhance the customer journey. Aimed at marketing managers, social media managers, or digital specialists, this is an invaluable workshop that will deliver advice on how to tackle business intelligence to create more opportunities that lead to conversion and a better user experience.


Paul Hilton is the retail sales director for GForces, having supported franchised and independent retailers for nearly ten years. Ben Green is the optimisation director having formerly worked for both the BBC and Citygate Automotive.