IMC2 – GardX Future Forum

Nick King

Auto Trader

Stock turn secrets: How to thrive in a competitive marketplace

In this engaging new workshop designed for dealers of all sizes, Auto Trader’s insight director, Nick King, will be presenting the results from a comprehensive brand new study into how today’s most successful dealers are thriving in a market that is more complex and competitive than ever before. Nick will reveal the approach and strategies adopted by the very best within our industry, which are helping to drive sales, improve stock turn, and, most importantly, maximise profits. He’ll contrast these with the key pitfalls all too many dealers are falling into. Nick will also show you how to effectively use the latest innovative tools to build trust and to stand out from your competitors, as well as create an engaging and consistent customer experience on both your digital and physical forecourts. Attendance at this workshop will ensure you are armed with the very latest insight and best practice, enabling you to not only survive in today’s challenging landscape, but to thrive.


Nick King joined Auto Trader in 2007 as business intelligence and market research director, responsible for analysis and insights. Previously Nick has worked in advertising, publishing and mobile content supply. Prior to joining Autotrader, Nick spent four years as the director of research at Diffiniti/Carat Interactive, advising a range of blue-chip clients including AOL, Coca-Cola, Diageo and Renault on their marketing and communications strategies in the digital arena. Nick regularly runs master classes, webinars and makes short films to evangelise about data, insight and marketing. He also speaks regularly at conferences round the world.