Day Two – Physical Forecourts
22 May 2018
22 May 2018
The rumour mill was spinning at the end of last year that the PCP bubble would be the next mis-selling scandal. We find out if this is something dealers still need to worry about or if this popular way of financing will grow. What opportunities are there in the market for new and used?
Carefully monitoring your bottom line can save you money but it won’t make you more. Our experts explain how more money can be made from the stock you already have.
When your website has become your virtual shop front, how do you convert those online visitors into actual visitors to your showroom? We’ll have experts in advertising stock telling you how you can do most of the selling without talking to the customer. We’ll also feature people in the know when it comes to online tracking.
The size of your dealership has a lot of cost implications. More cars mean bigger overheads, more risk and more staff needed, but how can you know when it’s the right step for your business?
The way a dealership is fitted out and furnished is one of the most expensive outlays for it, but what difference does it really make? We talk to experts in this field about how the designs they’ve created improve customer experience and sales.
With the industry turning on its head and great new products on the market, there are exciting new opportunities for those looking to take on a franchise. Our panellists will talk about when a franchise can work for your business and what’s on offer for dealers today.
With many dealerships looking outside of the industry for staff with retail and customer service experience to sell their cars, where can you find the best employees and how can you keep them?
The role of the car dealer is changing. As showrooms move towards geniuses rather than sales people, does it really work? We find out from experts what the future is for the industry and whether there’s still any room for the traditional dealer.
When it comes to running a car dealership, the one thing you can’t do without is good stock. We talk about sourcing stock, remarketing and how this can all make you more money.