‘50 per cent of your marketing works – the trouble is we don’t know which 50 per cent!’
Everyday dealers spend money on being seen online, but what is the real value? In this session ex-dealer marketer and co-founder of Armchair Marketing, Tanesha Stafford, unpacks how a powerful, result-driven online strategy can positively boost your offline sales.
She will unpack how you can get the maximum reach for your brand but in the most relevant context and with the desired impact. This session will give you simple advice that you can take back to your dealership immediately, to not only boost sales by driving in-market car buyers through your business but also protect these customers from competitors and increase recruitment applications.
Stafford will be joined by Neil Smith, Imperial Cars operations director, who will explain how this marketing approach has grown the company from six to 13 sites in only three years.