Rob Purfield is the go-to business profit consultant for the motoring sector. Rob Purfield creates bespoke strategies to ignite positive change and promote business growth, tailored to each individual business and its needs.
With over 20 years’ experience in the sector, Rob and his team deliver unique training and commercial planning for businesses of all sizes, pitching to high level key business holders like CEOs and MDs of motoring manufacturers to unlock further business potential.
Rob Purfield has worked with most global car manufacturers over the years, developing relationships with Suzuki, Volvo, Toyota, Vauxhall and Volkswagen.
Rob will discuss: the subject of “if you think we live in a changing world – you’re too late.” The session considers the shifting face of automotive retail, how to sell to multi-generations, salesroom behaviours, understanding how customers think, how to differentiate yourself from everyone else and asks the question ‘what’s the point of a car showroom?’