Why do car buyers want to personalise finance at 4pm but reserve a car at 10pm?

Presented by Paul Boocock and Rebecca Boocock from Codeweavers

11:15

Workshop Room 4


Together Paul and Rebecca will take you through what it is that leads car buyers to perform certain actions (such as personalising a finance quote, applying for finance and reserving a vehicle) at specific times of the day.

They will show you how you can find trends within your data, start to model predictions of user behaviour, and to use this insight to drive improvements to your online car sales.

– Are there customer behaviour patterns based on specific age groups?

– What factors does a device have on the time a customer applies for finance?

– What time of the day are your customers least likely to reserve a car online?

– What’s the most common age range of customers more likely to put down a deposit on a vehicle?